Direct Mail Marketing WeeklyThe Official Blog of PostcardSmart.comtag:blogger.com,1999:blog-222673842006-11-03T19:51:20ZBlogger
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trueBrandon from PostcardSmart.com2006-11-03T11:39:00-08:002006-11-03T19:51:20Z2006-11-03T19:48:06Ztag:blogger.com,1999:blog-22267384.post-116258328639998380DM News Wants Your ArticlesDM News is now accepting submissions for the next edition of their Essential Guide to Lists, Database Marketing and Data Services.
Basically, the guide is a compilation of expert "how to" articles coverting topics related to the above (lists, data, and data services as they pertain to direct marketing). If you're in a position to write such a piece, it could be great exposure for you.
Here arefalseBrandon from PostcardSmart.com2006-10-08T10:49:00-07:002006-10-08T17:58:52Z2006-10-08T17:58:52Ztag:blogger.com,1999:blog-22267384.post-116033033257757287Direct Mail Headlines - How to Grab AttentionDirect mail capitalizes on the fact that you're guaranteed a "touch" by the prospect. You know the reader will at least touch, look at, and for a moment consider your direct mail piece.
I call this the golden glimpse of direct mail. What you do what this glimpse can determine whether or not your piece goes into the trash pile or the "save" pile.
In postcard marketing, the headline is the primaryfalse