Direct Mail & Postcard Design Tips

In direct mail and postcard marketing, design is a critical ingredient. A good postcard design makes the postcard easier to read and promotes the most important information, which can lead to higher response rates. Here's how to get the most out of your direct mail postcard design.

Designing Your Direct Mail Ad to Get Responses
Not happy with your direct mail response? There are a few simple changes you can make to your campaign that will more than likely boost your response rate significantly.

Design Direct Mail Postcards Back-to-Front
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message. But some savvy direct marketers design their postcards the other way around--and boost response rates as a result.

Quick Postcard Design Tips
I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem.

Design Postcards for Refrigerator Door Mindshare
If you want to design effective marketing postcards, then aim for "Refrigerator Door Mindshare." By this, I mean that you should create a card that someone would be proud to display on his or her refrigerator door.

The 10 Commandments of Guerrilla Marketing Design
Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals.

How to Design Effective Business Postcards
Incorporating postcards into your marketing plan can help you attract clients and increase sales. This article will help you plan your postcard's design.

We hope you have enjoyed this tutorial on direct mail postcard design. Remember, your postcard design is what makes your postcard's message accessible and readable. So it's worthwhile going the extra mile to ensure you have the best postcard design possible.