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Direct Mail Tips >> Mailing Lists >> Importance
The Importance of the Mailing List
by Dale Calvert
Many marketers spend a lot of time and money in the production of the mail piece itself and the actual mailing of the piece. You can have a great product and an attractive mail piece, but if you do not have the proper target market all of your efforts have gone to waste.
The mailing list is a key component in any direct marketing campaign. You should not compromise your marketing efforts by cutting corners on the purchase of your mailing lists. When you start your MLM campaign you want to use the best mailing lists possible.
A credible mailing list company should offer 100% deliverability with their lists. For every returned name there should be a fair replacement policy in place.
Study your product or offer and determine your best target.
* Who would want or need to purchase my product?
* Should I market to businesses or households?
* How will my product benefit the consumer?
* What is the best geographical market?
* Can I market my product nationwide?
* Do I need to narrow my geography to a more local region?
Using Direct mail letters and postcard should be part of every serious marketers advertising campaign. Getting email read is becoming harder and harder. However a postcard with a screaming headline, or handwritten address on the envelope of a direct mail letter will get read.
If your offer is effective, you should be able to profitably sponsor new members and enroll constumers with the proper direct mail mailing list.
Dale Calvert is the CEO of Calvert Marketing Group, a consulting and training company for the Network Marketing and Internet Marketing industries. You can learn more about how to recruit with direct mail and postcards at http://www.FundedProposals.com and the Mailing List Dale recommends at http://www.MLMMailingList.com
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