Direct Mail Postcards and Multi-Step Marketing

by Brandon Cornett

Instead of overburdening your marketing postcards by asking them to do all the selling, try using them as part of a multi-step sales process.

For instance, maybe the postcard will mention a valuable white paper or report that's free for prospects to download ... something related to what you're selling that will prequalify prospects. When they go to download the report, they're asked for a valid email address (because a download link will be emailed to them). Now you've got a pre-qualified lead you can contact!

But if you had asked your postcard to bear this entire burden by putting a "contact us today" message on it, do you think you'd enjoy the same kind of response?

Hardly.

Happy Direct Mailing!

-Brandon from PostcardSmart.com