Direct Mail Postcards: Two Sides, Two Missions

by Brandon Cornett

When creating your direct mail marketing postcards, understand that each side of the postcard has a distinct job.

* Side A (a.k.a. the design side) should grab attention. Use image and headline combinations that make it irrestible for prospects to flip the card over.

* Side B (a.k.a. the address side) should complete the idea introduced on Side A, with the ultimate goal of selling the next step in the sales process.

While there are always exceptions to direct mail "rules," the concept above has been proven to work best in the majority of postcard marketing scenarios. So why not try it for yourself?

Happy Direct Mailing!

-Brandon from PostcardSmart.com