Direct Mail Updates, Straight to Your Inbox

by Brandon Cornett

In yesterday's post, we talked about the importance of keeping up with direct mail marketing technology. In today's post, I'm going to give you an easy way to do just that.

Imagine having your own robotic Web crawler working for you 24 hours a day, keeping an eye out for new web content related to direct mail marketing (or any topic of your choosing).

Well, that's basically what you can do with Google Alerts. With Google Alerts, you can enter a key phrase -- such as "direct mail marketing" or "postcard marketing" -- and be notified whenever Google indexes a new page containing that phrase.

Many of the alerts you'll get will come from press releases distributed online. That makes Google Alerts a great way to stay informed about new products, services or other news pertaining to direct mail.

Try it out! Just visit Google's website and click on the "more" link. Then click on "Alerts," and fill in the requested information. Presto ... you've got your own Internet watchdog!

Good luck and good marketing!

-Brandon from PostcardSmart.com