New Direct Mail Technology Can Boost Response

by Brandon Cornett

In direct mail marketing, some things never change.

Yes, you still have to make a strong and relevant offer. Yes, you still have to have a well-targeted and up-to-date mailing list. And yes, you still have to test your campaigns in order to learn from them.

But one thing that's not so constant is technology. From postcard marketing vendors to graphic design programs, technology has dramatically altered how we think about (and execute) direct mail campaigns.

For instance:

• Did you know that modern variable-data printing (VDP) programs allow you to swap out images and text based on your database?
  


• Did you know you can integrate your direct mail pieces with Internet landing pages and follow-up emails?
  


• Did you know you that some postcard marketing vendors put the entire process online for you?
  

Tomorrow we will look at some easy ways to keep up with direct mail technology. You can actually have new product and service announcement rounded up from all over the web and sent straight to your email inbox!

Until then...

Good luck and good marketing!

-Brandon from PostcardSmart.com