Track Your Direct Mail Response Rates, Always

by Brandon Cornett

Make sure you have some way to track the responses you get back from each mailing. This will allow you to compare one postcard message to another to see which one performs better. You'll also be able to compare individual elements, like the headline, the offer, the list, etc.

Tracking can be done by recording the number of RSVPs, web visits to a particular URL, phone calls, and a variety of other ways.

Armed with the information you gain from testing, you can continue to improve your direct mail pieces over time.

Happy Direct Mailing!

-Brandon from PostcardSmart.com