Thursday, March 16, 2006

Direct Mail Postcards - 10 Ideas to Spark Your Imagination

by Brandon Cornett

Without further ado, here are 10 things you can do with direct mail postcards:

1. Send follow-up discounts to customers.

2. Create customer-oriented press releases. More on this.

3. Drive traffic to a web-based report or white paper. More on this.

4. Announce seminars and drive registration. More on this.

5. Announce new products or services.

6. Announce enhancements to existing products or services.

7. Offer a free trial or free sample.

8. Holiday or seasonal promotions.

9. Announce a contest and provide sign-up instructions.

10. Tradeshow promotion -- give a peek at what you'll have on display.

How many ideas can you come up with?

Happy Direct Mailing!

-Brandon from PostcardSmart.com