Direct Mail Responsiveness - Do You Know the Triggers?

by Brandon Cornett

What timing considerations do you factor into your direct mail marketing? Do you even consider timing? Do you know the biggest "triggers" that influence reader response?

An article about direct mail responsiveness
Multichannel Merchant ran an interesting article recently about various triggers that influence responsiveness. For instance, a quote:

"There are events that occur in a person's life that trigger responsiveness. Two obvious triggers are having a baby and moving to a new home. Each of these life events creates a need for a wide variety of new products and services, from a crib to a doormat."

Read the full article

Good luck and good marketing!

-Brandon from PostcardSmart.com