Direct Mail Marketing - The Need for Testing

by Brandon Cornett

You know it's important to test your direct mail marketing. You hear it all the time in books and articles. Test, test, test!

But how do you actually go about it? What steps are involved? Which elements should you be testing? What's the whole point?

A new article at PostcardSmart.com will give you these answers and more. Author Wilson Zehr offers a detailed explanation of direct mail testing. He covers all the elements you should test, as well as how to test them.

If you don't test, how do you know if you're making money or wasting it?

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Read this direct mail marketing article
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Good luck and good marketing!

-Brandon from PostcardSmart.com