Direct Mail Postcards Need Added Value

by Brandon Cornett

Pop quiz...

What's the primary difference between direct mail postcards that people hang on to and the kind of postcards people throw away?

No, it's not the graphics. I've held on to some ugly postcards and tossed some real beauties. You probably have to.

Give up? Okay, here's the answer. It's VALUE.

Value comes in many forms. It comes in part from mailing the right message to the right person. But mostly it comes from what you put into your direct mail postcards. The content, the offer, the incentive ... these are things of value. Or they should be!

Article Notice: Direct Mail Postcards & Value

A helpful new article at PostcardSmart.com will tell you more about value-added direct mail. Author Robert Boduch explains why we need to add value to our direct mail marketing pieces, as well as how to go about it!

Read the article

Good luck and good marketing!

-Brandon from PostcardSmart.com