Direct Mail Advertising - Postcards as Billboards

Direct Mail Advertising Tip: Treat Your Postcards Like Billboards

In direct mail advertising, you must get the reader's attention fast. You already know this, so I won't bore you by belaboring the point. Instead, let's talk about how you might go about doing this.

What other form of advertising has to get the reader's attention fast? Billboards, that's right. Billboards have to get their message across as people drive by and give them a glance. Now compare this to the "at a glance" nature of direct mail postcards, and you'll see where I'm going with this.

You can improve the effectiveness of your direct mail advertising, by designing postcards as mini-billboards.

Featured Article at PostcardSmart.com
In today's featured article, postcard veteran Martha Retallick will explain how to create postcards using a billboard approach.

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Read Martha's article
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Good luck and good marketing!

-Brandon from PostcardSmart.com