Direct Mail Advertising - Testing Your Offer

In direct mail advertising, testing your offer is critical. Only with a testing and measurement plan in place will you know which offers work well and which ones flop.

It's a basic law of comparison. If you only use one offer in your direct mail advertising, you'll never have any points of comparison. Without comparison, you'll have no way of knowing how truly effective your offer is.
Featured Article at PostcardSmart
In today's featured article, direct mail copywriter Alan Sharpe explains how to test a direct mail offer. Specifically, he offers 5 key strategies you can use in your testing program.

* Read Alan's article *


Good luck and good marketing!

-Brandon from PostcardSmart.com