Direct Mail Campaign Strategy - Reviving Inactive Customers

Purpose of this direct mail campaign tip: To explain the power of direct mail in reviving inactive customers. To provide additional resources to help you do so.

You've no doubt heard the 80/20 rule before. You get 80% of your business from 20% of your customers.

While those numbers might not be exact, one thing is for certain ... people who've bought from you before are better prospects than total strangers. So if you're an established business with past customers, you're probably better off focusing your direct mail campaign efforts on them, rather than focusing on customer acquisition.

Customer rewards programs, new-product announcements, referral-based programs ... these are just a few of the ways to apply direct mail marketing to your customer base.

Featured Article at PostcardSmart.com
Today's featured article reinforces the ideas stated above. Marketing executive Alicia McSorley will explain how to use a direct mail campaign to awaken your inactive customer base.

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Read Alicia's Article:
Targeting Inactive Customers with Postcards
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Good luck and good marketing!

-Brandon from PostcardSmart.com