Direct Mail Design - The Billboard Approach to Postcard Design

What do direct mail postcards have in common with billboards? Both of them function on the "quick glance" principle.

Billboards try to convey their message at a glance in hopes that you'll stop to visit a store, tune your radio to a certain station, or make a mental note to buy what they're selling. Postcards try to convey their message at a glance in hopes that you'll keep reading!

So when designing direct mail postcards, keep the "quick glance" principle in mind. Use an intriguing headline with relevant, eye-catching graphics to capture you're readers. Because only then will they move on to your offer and call-to-action.

Featured Article at PostcardSmart.com
Today's featured article explains the billboard approach to direct mail design in more detail. It's by postcard marketing expert Martha Retallick.

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Read Martha's Article
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Good luck and good marketing!

-Brandon from PostcardSmart.com