Direct Mail Design - Helpful Tips and Tricks

You could write a book about direct mail design. In fact, some people have.

Design plays a key role in direct mail, because the first thing direct mail has to do is capture the recipient's attention. Sure, the headline and copy will move readers along, and the offer will determine whether or not they respond. But without an inviting, eye-catching design, the reader might not even make it to the copy or the offer.

This is especially true with direct mail postcards. Postcards come out of the mailbox "eyeball ready," so you can really boost readership with a good design.

Featured Article at PostcardSmart.com
You can learn more about direct mail postcard design from Martha Retallick, world-renowned expert on postcard marketing.

Read Martha's article:
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Quick Postcard Design Tips
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Good luck and good marketing!

-Brandon from PostcardSmart.com