Direct Mail Marketing - Postcards or Envelopes?

When planning a direct mail campaign, one of the first questions that will come up is whether to use postcards or envelopes. In other words, should you send self-mailers or letter kits?

This will depend on a number of factors. And while there are no right or wrong answers (only results!), there are some best practices to help you decide. Direct mail marketers have learned that postcards work better in certain situations, and envelopes in others.

Where are you in the sales process? What's your offer? Are you using a website or landing page to support your mailing and provide additional information? These and other questions should be answered before you decide.

Featured Article at PostcardSmart.com
Today's featured article examines the postcard vs. envelope question to help you come up with your own answer.

===========================
Should You Use Postcards or Envelopes
===========================

Good luck and good marketing!

-Brandon from PostcardSmart.com