Postcard Marketing Strategy - Working Backwards

by Brandon Cornett

Does part of your postcard strategy require that people actually respond in some way?

Of course it does. At least, it should. A postcard marketing campaign that doesn't aim for a response is a waste of time, paper and postage.

So if the response is so important to you, why not start there and work backwards? Instead of starting with the postcard design or copy, start with the point of persuasion and find out what makes it happen. Sit down with sales people and find out how they close sales. What makes people respond? What excites them? What turns them off?

Answer these questions before starting the postcard creative process, and you'll have a much easier go of it.

Featured Article on Postcard Marketing
Author and direct mail copywriter Alan Sharpe has some pointers on how you can do this. In his article, "In B2B Direct Mail Lead Generation, Work Backwards," Alan explains the importance of starting postcard campaigns by asking the right questions of the right people. He also tells you just how to go about it!

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Real Alan's postcard marketing article
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Good luck and good marketing!

-Brandon from PostcardSmart.com