The Postcard Marketing Offer - It's Time for Some Hard Truth

by Brandon Cornett

Now and then, we like to dish out a little "hard truth" about postcard marketing. Today's truth pertains to your postcard offer...

Postcard Marketing Truth:
A postcard will not convince somebody that you offer a superior product or service. People are skeptical. Many marketers are dishonest. Put the two together and what do you get? You get people who believe what they experience firsthand, not what they read. Try to convince somebody of your superiority on a 8" x 5" piece of card stock, and you'll waste a lot of card stock.

So What Do You Do?
Well, for starters, scale back your postcard's objective to something more realistic. Instead of trying to convince the reader of some lofty claim, just go for a direct response. You can convince people of your product / service superiority during your business relationship with them. So don't put this burden onto a postcard.

Let the postcard do what it's good at ... let it capture attention and move the recipient toward the next step (a phone call, a website visit, a mail-in form, etc.).

Learn More at PostcardSmart.com
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Direct Mail Tutorials: Shaping the Offer
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Good luck and good marketing!

-Brandon from PostcardSmart.com