Postcard Marketing Can "Activate" Inactive Customers

How postcard marketing can awaken your "sleeping" customers...

Customers are hard to come by. So why is it that so many companies stop talking to customers once they've become customers?

Many businesses focus nearly all of their marketing efforts on customer acquisition, and not nearly enough on customer retention. Why? Because keeping customers is not nearly as "glamorous" as gaining customers.

Think about it this way. You often hear the expression, "I won a big account today!" But how often do you hear somebody exclaim, "I kept a big account today!" Not much.

While retention might not be as exciting as acquisition, it is nonetheless the backbone of any company's continued success. Experts agree that a greater profit potential lies within repeat business. Customers are easier to "woo" than strangers -- and it costs a lot less too.

Direct mail postcards can be an inexpensive means of accomplishing this goal. However, to make your campaign effective, you need the following: (1) a good list, (2) strong offers, (3) an eye-catching creative, (4) repeated mailings, and (5) measurable results.

Fortunately, marketing executive Alicia McSorley is going to tell you exactly how to go about it!

Read Alicia's Article
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Targeting Inactive Customers With Direct Mail
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Good luck and good marketing!

-Brandon from PostcardSmart.com