The Postcard Newsletter - Boosting the Bottom Line

Customer retention plays a major role in the success of your business. It's the classic 80/20 concept — you get 80% of your business from 20% of your customers.

So it makes sense to stay in touch with that 20%. Direct mail postcards are a perfect way to do just that. Using postcards, you can stay in touch with the people who mean the most to your business ... previous customers.

There are many ways postcard marketing can keep you in touch with customers. Customer rewards programs, special offers, coupons, and newsletters.

The Postcard Newsletter
Using postcards in newsletter fashion can help you retain customers and generate repeat business from them. Marketer Tresaca Hamilton has some tips on how to go about it.

Read the article:
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Boosting Your Bottom Line with a Postcard Newsletter
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Good luck and good marketing!

-Brandon from PostcardSmart.com

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