Direct Mail Copywriting - Kills 99% of Germs

Listerine kills 99% of germs. Or so they say on the label.

What does this have to do with direct mail marketing? Well, the Listerine label teaches us a powerful lesson about the power of numbers. When used in copywriting (be it direct mail, brochures, commercials or labels), numbers add credibility.

Odd numbers do even better, because they seem exact, scientific and believable. Of course, it helps if your numbers actually are exact.

Direct Mail Ideas
How can you apply numbers to your direct mail postcard headlines? How can you take an existing headline or message and make it more believable by integrating numbers? How might you break up your product or service into a series of numbered steps or advantages?

Learn More
Direct Mail Postcards: 7 Ways to Grab Attention With Your Headline

Good luck and good marketing!
-Brandon from PostcardSmart.com

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