Direct Mail Headlines - How to Grab Attention

Direct mail capitalizes on the fact that you're guaranteed a "touch" by the prospect. You know the reader will at least touch, look at, and for a moment consider your direct mail piece.

I call this the golden glimpse of direct mail. What you do what this glimpse can determine whether or not your piece goes into the trash pile or the "save" pile.

In postcard marketing, the headline is the primary attention grabber. With direct mail letters, the envelope teaser fulfills the same role. The fundamentals for creating both of these are much the same. These are two of the most important elements in direct mail copywriting.

Advice on direct mail headlines:

7 Ways to Grab Attention with Direct Mail Headlines

Direct Mail Postcards - The Headline Factor

Good luck and good marketing!

-Brandon from PostcardSmart.com