DM News Wants Your Articles

DM News is now accepting submissions for the next edition of their Essential Guide to Lists, Database Marketing and Data Services.

Basically, the guide is a compilation of expert "how to" articles coverting topics related to the above (lists, data, and data services as they pertain to direct marketing). If you're in a position to write such a piece, it could be great exposure for you.

Here are their guidelines:

"Industry experts and practitioners, both client and supplier side, may write 400-word, tightly edited pieces on topics like choosing a list broker or manager, the merits of buying lists or renting, modeling, co-op databases, data privacy, list fatigue, ethnic lists, list negotiations, regulation, merge/purge, data quality, audience segmentation, customer loyalty, lead generation, data hygiene and strategies for segmentation, acquisition, retention or reactivation. Case studies will illustrate these tactics and strategies, supported by related research."

Learn more here

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