Direct Mail for Financial Services - New Article Posted

Direct mail postcards can accomplish many different marketing objectives -- most of them associated with some form of lead generation.

But are postcards the right tool to use for financial services companies who want to generate face-to-face meetings?

I think you could pull it off if you used the postcard in conjunction with a website landing page that explained the meeting in greater detail. That way, you could build the trust that direct mail copywriter Alan Sharpe thinks is missing from this approach.

Read the article here:
Postcards for Financial Services Lead Generation

Good luck and good marketing!

-Brandon from PostcardSmart.com