Direct Mail: Letters vs. Postcards

One of the first questions you must ask when planning a direct mail marketing campaign is whether to mail postcards or letters.

In some cases, this will be an easy decision to make. For instance, if you have coupons and other inserts you want to send, a direct mail letter is the only option for you. But other times, the choice is less clear.

This is just one of many topics we cover in our direct mail marketing resource center. Other topics covered include product positioning, mailing lists, direct mail copywriting and more.

Visit the resource center!

Good luck and good marketing.

-Brandon