Friday, March 02, 2007

Direct Mail Marketing Resources

Should you use direct mail postcards or letters? Where do you get a mailing list? How do you measure your direct mail response rates?

These are just a few of the direct mail marketing questions we've tried to answer with our direct mail resource center. Because let's face it ... when starting a direct mail marketing campaign (especially for the first time), there are questions on top of questions with a side-order questions.

What you'll find in the resource center:

  • Product positioning
  • Postcards vs. letters
  • Direct mail letters
  • Parts of a direct mail kit
  • Direct mail copywriting tips
  • Tips for measuring your ROI
  • Links to additional direct mail resources
Go there now

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