Small Business Marketing

Welcome to our direct mail marketing blog, with articles and advice on direct marketing and postcard marketing topics:

Tuesday, May 08, 2007

Direct Mail Fulfillment Guide

What all is involved in direct mail fulfillment? Do all direct mail companies offer similar types of direct mail fulfillment? Is there a particular fulfillment option I need to ask about up front, when screening direct mail companies?

These are just a few of the questions I've tried to answer in a direct mail fulfillment guide, just posted on the site. {Go there}

What's Included:
  • What is direct mail fulfillment?
  • The various types of fulfillment, to include:
  • Planning and strategy
  • Copywriting support
  • Mailing lists
  • List certification
  • Digital printing
  • Offset printing
  • Variable data printing
  • Folding / finishing
  • Mailing services
  • Check it out
Hope you find this guide useful. On the same subject, you may also want to visit my list of direct mail marketing resources.

Good luck and good marketing!


~Brandon

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