Direct Mail Marketing Weekly

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Friday, May 18, 2007

Postcard Marketing With Web Assist - New Article

Do you use postcard marketing as part of your overall marketing program? Do you also have a company website? (Of course you do, right?) In that case, do you use your marketing postcards and your website in mutually reinforcing ways?

If I lost you with that last one, we have a new article that's right up your alley! These days, one of the best ways to use postcard marketing is in conjunction with a website landing page. When you use a marketing postcard that directs people to a specific section of your website for a specific (and beneficial reason), you stand to increase your postcard response rates.

If you'd like to learn the right way and the wrong way to go about this, read our new article on Postcard Marketing: How to Incorporate Your Website.

Good luck and good marketing!


-Brandon

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1 Comments:

  • Great topic. I would love to see small and medium businesses get better at incorporating their websites into postcard campaigns - and vice versa - because there is great potential for very nice returns when the campaign is properly implemented. I am including this blog in article at LeadOptimize.com.

    By Blogger Chris Denny, at 7:15 PM  

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