Postcard Marketing Tips - The Headline

Few elements of the direct mail postcard carry as much weight as the postcard's headline. Sure, all elements of postcard marketing are important in their own right -- the list, the design, the offer.

But the direct mail postcard's headline plays a special role. It must capture the reader's attention, connect with the reader on some emotional level, and promise something of such value that the reader cannot resist reading on. And the postcard headline must do all of this in just a few words.

That's a lot to ask of a sentence, and that's why you must perfect the art of direct mail headlines if you hope to succeed with postcard marketing. When your recipient pulls that postcard out of the mailbox, he or she will give it only a glance. Within that glance, they will decide whether to toss the postcard aside or save it for further consideration. And the postcard's headline carries most of the responsibility for this quick decision.

When creating your postcard marketing message, always give extra effort to the headline. After all, a direct mail postcard with a weak headline is a failure from the start ... even if the rest of the copy is well-crafted.

On this website we have a wealth of advice on direct mail copywriting in general, and direct mail headlines in particular. Take some time to read through the articles we have provided. They will put you on solid footing with regard to direct mail headlines. After that, it will be up to you to perfect the art and science of postcard headlines. Your postcard marketing success depends upon it!

Good luck and good marketing.

~Brandon