Direct Mail Marketing Weekly

Welcome to our direct mail marketing blog, with articles and advice on direct marketing and postcard marketing topics:

Thursday, January 03, 2008

Color Postcard Printing - Special Offer

Who wants free postcards from a first-rate printing company? Anyone, anyone? I don't know about you but, I usually jump at the chance to get things for free.

So if you're looking for color postcard printing services from a trustworthy company -- and you'd like to get some free postcards while you're at it -- then check out the offer below.


100 FREE Direct Mail Postcards - expresscopy.com


Full-Color Postcard Printing Explained


With that offer out of the way, let's talk about printing color postcards, and how you might use this kind of service to enhance your business. I'm assuming you already realize the basic benefits of postcard marketing here. If not, you might want to star with this overview of using postcards as a marketing channel.

So how do you choose a full-color postcard printing company? Well, if you want to take the easy route, you can always follow my recommendation and use the company listed above. But if you'd like to conduct your own research into the world of color postcard printing services, you will find the following checklist helpful.

Choosing a Postcard Printer


Here are some checkpoints to consider when screening postcard companies for your color printing needs:

  1. When you review the company's pricing, find out if it costs extra to have color on both sides of the postcards. Some companies will list their color printing prices, but those prices will only apply to one-sided color printing, with black-and-white on the address side. Find out of double-sided postcard printing in color is extra per postcard ... and how much extra.
  2. If you need design support, such as postcard templates, online design tools, or graphic design support, ask about these things before signing up with the postcard printing service. Some companies offer a wide variety of design tools and services, while others only handle the color printing (leaving you on your own to come up with the design).
  3. Do you need the postcards mailed to your list as well, or do you only want them printed and shipped to you? These are important considerations because it will affect pricing.
  4. Customer service considerations. Color postcard printing is a detail-oriented process. So you'll almost always have to deal with the printing company's customer service team at some point, and possibly several times throughout the process. So do a little homework to evaluate their customer service. Here's a good way to do it -- just call them out of the blue with a list of questions about their printing services. If they handle that kind of phone call well, you're probably in good hands.


Obviously, these are not the only considerations when looking for full-color postcard printing services. But these are some of the major checkpoints.

Here are some related articles and resources you might find helpful:

Good luck and good marketing!

-Brandon

Labels:

0 Comments:

Post a Comment

<< Home