Business Postcard Marketing - What Makes You Different?

Before you order a bunch of business postcards for marketing purposes ... before you start laboring over the postcard design or headline ... before you start segmenting your list in preparation for a mailing ... you need to ask yourself an important question:

What makes you so different?

To be more specific, what makes your products and/or services different? Better? Easier? These are crucial questions for anyone involved in business postcard marketing today, and for somewhat obvious reasons. It's harder to get people's attention these days, because we are all so flooded by information and marketing messages.

I stress this because all too often a business will use marketing postcards before they are ready to use them. Instead of spending the time needed to create a strong offer around a unique product, they will rush their message to the market. They will design a postcard and send it out with a message that basically says, "Hi there ... we exist."

If somebody pulls your marketing postcard out of the mailbox, reads it, but doesn't immediately see what's new and exciting about your offer ... then your postcards have already failed. And by then, you've wasted a lot of time, money and effort on your business postcard marketing campaign.

Now for the good news. All of this is easy to avoid. To succeed with business postcard marketing you simply need something worth talking about. In truth, the direct mail side of things is the easy part. Developing a product or service worth marketing is the harder part. Once you have something truly special, the postcard copy will be easy to write.

Good luck and good marketing!

-Brandon