Real Estate Postcards - How to Improve Them

by Brandon Cornett

If you're a real estate agent or broker, postcard marketing might be just the thing you need to build your business. Agents and brokers have been using real estate postcards for years -- decades even.

Real estate postcards can help you reach you target audience in a controlled, affordable way. They're also versatile enough to support any marketing idea or strategy you can come up with, and you can track the results to see how you're doing.

But, as with any form of marketing, you only get out of it what you put into it. That's why we've prepared some "how to" articles to help you get the most out of your postcard marketing campaign.

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For starters:

* Six Ways to Improve Your Real Estate Postcards

* Postcard Marketing Tips for Real Estate Agents

* Real Estate Postcards - Million Dollar Mailings

* More articles like these
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Marketing Your Business with Giant Postcards

by Brandon Cornett

When it comes to postcard marketing, size matters.

More specifically, anything that differentiates your postcard from other mailbox items can help get your message noticed (postcard size, offer, color, shape, etc.).

Want to know how to use size to increase your postcard marketing success? Then you'll really enjoy the newest article published at PostcardSmart.com. Author and designer Karen Saunders will show you how to build your business with giant postcards.

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Read Karen's Article
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Postcard Marketing for Your Small Business

by Brandon Cornett

Postcard marketing can be a great asset to the small business owner. Direct mail postcards are affordable, versatile and easily tracked.

But you probably know that already.

What you may not know, however, are some of the ways the small business owner can use direct mail postcards. Fortunately, there's a series of postcard marketing articles in the Small Business section of our website that will give you plenty of tips and advice.

Here's one such article:

"Postcard Marketing Your Small Business"
In this article, author Eileen Parzek teaches small business owners how to use postcard marketing to achieve their goals.

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Read Eileen's article
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Direct Mail Postcards Need Added Value

by Brandon Cornett

Pop quiz...

What's the primary difference between direct mail postcards that people hang on to and the kind of postcards people throw away?

No, it's not the graphics. I've held on to some ugly postcards and tossed some real beauties. You probably have to.

Give up? Okay, here's the answer. It's VALUE.

Value comes in many forms. It comes in part from mailing the right message to the right person. But mostly it comes from what you put into your direct mail postcards. The content, the offer, the incentive ... these are things of value. Or they should be!

Article Notice: Direct Mail Postcards & Value

A helpful new article at PostcardSmart.com will tell you more about value-added direct mail. Author Robert Boduch explains why we need to add value to our direct mail marketing pieces, as well as how to go about it!

Read the article

Good luck and good marketing!

-Brandon from PostcardSmart.com

Direct Mail Marketing - The Need for Testing

by Brandon Cornett

You know it's important to test your direct mail marketing. You hear it all the time in books and articles. Test, test, test!

But how do you actually go about it? What steps are involved? Which elements should you be testing? What's the whole point?

A new article at PostcardSmart.com will give you these answers and more. Author Wilson Zehr offers a detailed explanation of direct mail testing. He covers all the elements you should test, as well as how to test them.

If you don't test, how do you know if you're making money or wasting it?

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Read this direct mail marketing article
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Direct Mail Marketing - The Need for Stopping Power

by Brandon Cornett

Do your direct mail postcards have stopping power?

If you're not sure, then the answer is probably no. In direct mail marketing, stopping power is everything. Without it, postcards get ignored, offers get overlooked, and calls-to-action go unnoticed.

With your direct mail marketing postcards, you must first get the reader to S-T-O-P.

But how? What can you do to increase the stopping power of your direct mail pieces? For starters, you can increase the relevance, singularity and simplicity of your postcards. And a new article at PostcardSmart.com will tell you just how to go about it.

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Read this direct mail marketing article
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Good luck and good marketing!

-Brandon from PostcardSmart.com

IT Marketing with Direct Mail Postcards

by Brandon Cornett

If you're an IT professional who services small- to medium-sized businesses in your local area, then direct mail marketing with postcards might be the perfect marketing tool for you.

Direct mail postcards are affordable, versatile and guaranteed to get a glance (unlike envelope direct mail). But you need to have a good strategy before you start printing and mailing your postcards.

Fortunately, there are two new articles at PostcardSmart.com that cover this very issue. Author Joshua Feinberg explains the benefits of IT marketing with postcards, in addition to some of the best practices.

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Read these direct mail marketing articles at PostcardSmart.com
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Direct Mail Marketing: Another Take on the Postcard vs. Letter Debate

by Brandon Cornett

A recent article at DM News discussed the direct mail postcard vs. direct mail letter debate.

The results? Each format has its pluses and minuses.

I know ... big surprise right?

But what I found interesting was a comment made by Herschell Gordon Lewis, a direct marketing copywriter with decades of experience.

He said this:

"On a dollar-for-dollar basis, self-mailers can outperform a closed-face envelope in B-to-B mailings ... more and more, when the pitch is for a phone call or online response, a quick look gets read where a classic mailing seems ponderous."

I found this statement interesting because it's in line with something I've always recommended — use postcards to sell the next step. In fact, you can see my thoughts on the matter in this previous post.

In today's information economy, marketers are realizing the benefits of the multi-step, information-based sales approach. The direct mail postcard can support this approach superbly:

• Send a postcard to drive traffic to a website download (like a white paper or a digital brochure. Send postcards to promote a subscription-based newsletter or e-course.


• Send postcards to promote a seminar and point to a "learn more" page.


• Or just send postcards to drive phone call inquiries.

With their at-a-glance impact and cost-effectiveness, postcards are perfectly suited for this role.

Thanks, Mr. Lewis, for helping me make a point!

You can view the above-mentioned article here:
http://www.dmnews.com/cgi-bin/artprevbot.cgi?article_id=36330


Good luck and good marketing!

-Brandon from PostcardSmart.com