Postcard Marketing Success Kit - Now Available

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Direct Mail Copywriting - Time for a Refresher!

by Brandon Cornett

Any skill needs to be refreshed once in a while, and copywriting is no different. Periodic training sharpens your mind and prevents complacency.

To succeed in postcard marketing, you must become the perpetual student.

"Enough," you say. "Where's today's lesson?" The lesson is here, and it's packed with helpful copywriting advice.

Thom Reece is the CEO of On-Line Marketing Group, and he has compiled some great copywriting tips you can apply to your postcard marketing — or any other marketing, for that matter.

Read Thom's Article:
12 Copywriting Tips to Make Your Advertising More Profitable


Good luck and good marketing!

-Brandon from PostcardSmart.com

Postcard Direct Mail Marketing - How to Grab Your Reader's Attention

by Brandon Cornett

In postcard marketing, the two most important goals are: (A) to capture the reader's attention and (B) to get the reader to respond in some way.

But it all starts with grabbing the reader's attention. That's the magic of direct mail postcards -- they come out of the mailbox ready for eyeballs. You can capitalize on this "golden glance," or you can squander it. The difference lies within your strategy.

So how do you create attention-getting direct mail postcards that capture attention? For starters, you can read this article by copywriter Alan Sharpe. In this article, Alan gives you 15 ways to get people's attention. They won't all apply to your postcard marketing program, but you're bound to find something you can use!

Read Alan's Article:
Postcard Direct Mail Marketing: 25 Ways to Grab Attention

Good luck and good marketing!

-Brandon from PostcardSmart.com

Postcard Marketing Services - How to Choose

Free Report Available - "Postcard Marketing Vendors - How to Choose"
There's a new report available for download at PostcardSmart.com. Find out the six key criteria you should use to evaluate postcard marketing services. Download the PDF here.

Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need to have an efficient and reliable postcard-marketing program in place. That's where postcard marketing services come into the picture.

These days, there are dozens of postcard marketing vendors, but not all are created equal. This can make vendor selection overwhelming. But it doesn't have to be. To understand the differences between these companies, you simply have to evaluate and compare their products and services.

For instance, some postcard vendors only offer printing and mailing, leaving you on your own to come up with a design. Others handle every aspect of postcard creation and distribution, for a truly full-service approach.

Download Your Free Copy
Download our revealing report on postcard marketing vendors. You can download it from our home page at www.PostcardSmart.com, or you can use the direct link below:

Direct link (PDF file): http://www.postcardsmart.com/postcard-marketing-vendors.pdf

Good luck and good marketing!

-Brandon from PostcardSmart.com

The Postcard Marketing Offer - It's Time for Some Hard Truth

by Brandon Cornett

Now and then, we like to dish out a little "hard truth" about postcard marketing. Today's truth pertains to your postcard offer...

Postcard Marketing Truth:
A postcard will not convince somebody that you offer a superior product or service. People are skeptical. Many marketers are dishonest. Put the two together and what do you get? You get people who believe what they experience firsthand, not what they read. Try to convince somebody of your superiority on a 8" x 5" piece of card stock, and you'll waste a lot of card stock.

So What Do You Do?
Well, for starters, scale back your postcard's objective to something more realistic. Instead of trying to convince the reader of some lofty claim, just go for a direct response. You can convince people of your product / service superiority during your business relationship with them. So don't put this burden onto a postcard.

Let the postcard do what it's good at ... let it capture attention and move the recipient toward the next step (a phone call, a website visit, a mail-in form, etc.).

Learn More at PostcardSmart.com
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Direct Mail Tutorials: Shaping the Offer
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Your Postcard Marketing Will Fail Without the Right Headline

Your Postcard Marketing Will Fail Without The Right Headline

If you're a postcard marketing practitioner, the title of this blog post would be hard to ignore. After all, you're reading this sentence aren't you?

Why is the title hard to ignore? Because it describes something you obviously want to avoid -- postcard marketing failure. That's one of the things a strong headline will do. A good headline promises to help you find success, avoid pain, or a combination of the two.

Those are the kinds of headlines you should use in your postcard marketing. Those are the kinds of headlines that appeal to both the emotional thinkers and the analytical thinkers.

Those are the kinds of headlines you should learn more about, and you can do so by reading the article below!

Featured Article at PostcardSmart.com
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Marketing with Postcards - The Headline Factor
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Marketing Your Small Business with Postcards

For the small business owner, the benefits of postcard marketing are almost too many to count. Marketing postcards (a.k.a. direct mail postcards) are versatile, flexible, time-saving, eye-catching, proven effective ... the list goes on.

But the purpose of this post is not to sing the praises of postcards. There are plenty of articles that do that. The purpose of this post is to teach you, the small business owner, how to use postcards to gain customers and increase your sales.

And the person to tell you all about it is marketing designer and communications consultant Eileen Parzek:

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Featured Article at PostcardSmart.com:
Postcard Marketing Your Small Business
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Good luck and good marketing!

-Brandon from PostcardSmart.com