Improving Your Direct Mail Response Rates

Ah yes, the golden egg of direct mail marketing ... better response rates.

One thing that really irks me is direct mail articles that say how important it is to improve your response rates without offering any suggestions as to how you might do that.

That's why I'm happy to recommend this week's featured article by Eve Jackson. Eve provides some solid tips on improving your direct mail letters. How to get them opened, how to get them read, and how to get a response.

Of course, you have to try a direct mail strategy to see if it works for you. But Eve's article will at least put you on solid ground from which you may test, track and improve.

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How to Improve Your Direct Mail Response Rate
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Avoiding Direct Mail Mistakes

One of the great things about direct mail marketing is the fact that it has been used for decades.

Why is this so great?

Because it means there's a wealth of knowledge and experience to draw upon when conducting your own direct mail campaigns. Sure, there are no "rules" that apply across the board. But when a marketing medium has been used for as long as direct mail has, you can certainly benefit from the best practices that have been forged along the way.

What kind of best practices?

Well, we can learn a lot about direct mail success by examining some common causes of direct mail failure. And that leads to our next featured article...

Featured Article on PostcardSmart:
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10 Common Direct Mail Mistakes & How to Avoid Them
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Good luck and good marketing!

-Brandon from PostcardSmart.com

Technorati tags: direct mail