Direct Mail Resource Center - Now Available

I'm pleased to announce the newest addition to the PostcardSmart website ... a resource page dedicated to direct mail marketing.

It's a work in progress (like any good resource page), but I think you'll find it both helpful and informative. Even better, I believe it will teach you something about direct mail marketing that you didn't know before visiting. That's the goal anyway!

Go there now:
Direct Mail Resource Center

~Brandon

Direct Mail for Financial Services - New Article Posted

Direct mail postcards can accomplish many different marketing objectives -- most of them associated with some form of lead generation.

But are postcards the right tool to use for financial services companies who want to generate face-to-face meetings?

I think you could pull it off if you used the postcard in conjunction with a website landing page that explained the meeting in greater detail. That way, you could build the trust that direct mail copywriter Alan Sharpe thinks is missing from this approach.

Read the article here:
Postcards for Financial Services Lead Generation

Good luck and good marketing!

-Brandon from PostcardSmart.com

Postcard Marketing for Your Small Business

Small businesses have unique challenges when it comes to marketing. Chief among these challenges is the budget picture. By nature, small business often have small marketing budgets.

This makes it important to find a marketing system that's (A) easy to manage, (B) easy to repeat, and (C) affordable and cost-flexible.

Enter postcard marketing.

Direct mail postcards fulfill the three criteria listed above, and then some. Small business direct mail marketing can be a strong addition to your overall marketing system. Here are some of the reasons why:

• Postcards - Inexpensive Communication
• Postcards - Great for Referrals
• Postcards - Highly Versatile

Good luck and good marketing!

-Brandon

New Article on Real Estate Postcards

I've just posted a new article on real estate postcard marketing.

Specifically, this article talks about the potential power behind a marketing strategy that combines real estate postcards with a well-thought-out website.

Real estate agents -- Are postcards part of your real estate marketing program? Do you own a website? If so, you have the two main ingredients for a successful (and repeatable) lead-generation program. This article will help you get started.

Read the article:
Postcards + Website = Leads


~Brandon

Direct Mail Lists - New Resource Posted

We've just added a new section to the PostcardSmart website. It's all about direct mail lists, and it offers a wealth of advice on mailing lists.

Where do you find a list? How do you build your own mailing list? What are list brokers and how can they help? What about special direct mail lists for things like fundraising?

All these things are answered in the new section about direct mail lists.

Go there now

-Brandon from PostcardSmart.com

New Article on Real Estate Postcards

I just posted a new article on real estate postcard marketing that answers the question: "When should I mail?"

This article comes from a postcard marketing survey I sent to over 3,000 real estate agents. From the responses, I compiled a list of the most commonly asked questions pertaining to real estate postcards.

This is one of those questions.

Enjoy!

-Brandon