Postcard Marketing Book - Now Available

I'm happy to announce that my postcard marketing book is now available for purchase. Better still, it's in e-book format, which means you can download it today and start applying the lessons tomorrow.

Why I wrote this book
After spending a few years in the direct mail and printing industry, I realized one thing above all else. There are a lot of people spending good money on postcard marketing while overlooking the best practices of that medium.

Day after day, I saw companies sending out postcards that could have delivered twice the ROI, with only minor adjustments. Back then I couldn't do much about it. But I can now. This book is my way of sharing what I've learned about postcard marketing with anyone who wants to know.

Learn more about the book

Automotive Direct Mail Marketing - New Resource

Automotive direct mail is one of the most widely used -- and widely read -- forms of direct mail. It's no wonder 95% of auto makers use direct mail marketing to grow their business.

Why do so many auto dealers and manufacturers use direct mail? For one thing, direct mail is a proven marketing medium, with a history of success dating back decades. Direct mail is also cost-effective, versatile, and easy to measure.

To help automotive companies decide whether or not direct mail is the right tool for them, we've posted a new article on automotive direct mail. Be sure to check out the list of helpful resources at the end of the article.

~Brandon

Direct Mail Postcards - Improving Direct Mail Response

Direct Mail Postcards - 10 Ways to Improve Response Rates

This post is part of a 10-part series on direct mail postcards. In this series, we will look at ways to improve your direct mail response rates by following the best practices of postcard marketing.

#1 - Start with a big idea.
Pretty postcards do not motivate people to respond. But a good offer will motivate them. So before worrying about things like copywriting and postcard design, make sure you have a good reason to send your postcards in the first place. What's your big idea? What do you have to offer? What are you going to put on your direct mail postcard to make it more than "just another postcard"?

Answer these questions before you mail a single postcard, and you'll be on the track to better response rates.

Other ways to improve direct mail response.

Good luck and good marketing!

-Brandon

Postcard Marketing - Brandon's Favorite Articles

I thought I'd do a little roundup of my favorite postcard marketing articles on the website. Hope you find them helpful...

Postcard Printing Services: How to Choose
If you are wrestling with your postcard marketing program because you're trying to handle the logistics yourself, let me offer this advice. Stop it! A postcard printing company can simplify the process for you, and you'd be surprised at how affordable they are. Here are some tips on choosing a postcard printing company that's right for you.

Direct Mail Postcards: 10 Ways to Increase Response
Postcard marketing is a numbers game. Those who are successful with postcard marketing know how to apply proven tactics to boost response rates. Here are a few of those tactics.

Postcard Marketing Calls for Stopping Power
In postcard marketing, you have a precious opportunity to capture your reader's attention. I call it the "golden glimpse" of postcard marketing, and it requires a certain amount of stopping power from your postcards.

Real Estate Postcards + Website = Leads
Though this postcard marketing article is written or real estate agents, anyone can benefit from reading it. The concept is universal, and it can help you boost ROI in your own direct mail program as well.

Direct Mail Marketing with Postcards - The Headline Factor
We mentioned the "golden glimpse" of postcard marketing, when you have a brief chance to capture your reader's attention. The headline plays a major role in this juncture between grabbing 'em and losing 'em.

So there you have them ... a few of my favorite articles from around the website. We post new articles all the time, so be sure to check back often. I hope these articles and resources help you get more out of your postcard marketing program!

Until next time,

~Brandon

Postcard Marketing - Improving Postcard Response Rates

Postcard marketing is a response-based medium, plain and simple. Postcards won't build a brand or position a product, so they should be used for the one thing they're good at -- generating some form of response.

Within this realm of response, there's a wide spectrum. Some postcards barely yield a break-even ROI, while other postcards enjoy huge success and get repeated many times.

So what's the secret to shooting the high end of postcard marketing response? Well, there are no secrets really ... just proven practices that you can apply to your own postcard marketing and learn from through experience.

Here are some of those proven practices:
How to Increase Postcard Marketing Response


Good luck and good marketing!

-Brandon

Direct Mail: Letters vs. Postcards

One of the first questions you must ask when planning a direct mail marketing campaign is whether to mail postcards or letters.

In some cases, this will be an easy decision to make. For instance, if you have coupons and other inserts you want to send, a direct mail letter is the only option for you. But other times, the choice is less clear.

This is just one of many topics we cover in our direct mail marketing resource center. Other topics covered include product positioning, mailing lists, direct mail copywriting and more.

Visit the resource center!

Good luck and good marketing.

-Brandon

Choosing a Postcard Printing Company

Postcard marketing has exploded in popularity over the last few years. This is partly due to advances in the postcard printing industry that make the medium easier and more affordable than ever.

But with so many postcard printing services to choose from, where do you even begin? How do you compare one postcard service to another, and what questions should you ask?

A Guide to Postcard Printing Services
We've posted an article on the site to help you research postcard vendors and choose one that's right for you. This article also gives a good overview of the services you can expect from modern postcard companies.

Go there now:
How to Choose a Postcard Printing Company

I hope you find this article helpful. If you need any help choosing a postcard printing service, be sure to contact me.

~Brandon

Direct Mail Post Cards - New Article Posted

Greetings!

I just wanted to make a quick blog post to let you know about a new article posted. If you use direct mail post cards as part of your overall marketing program, you'll find this article helpful.

Direct Mail Post Cards - How to Improve Response Rates
The article is a list of ways to improve response rates on direct mail post cards, drawn from my experiences in the direct mail industry.

Go there now

~Brandon