Real Estate Recipe Postcards - Do They Work?

I know many of the readers of this blog are interested in real estate postcards. So I thought I'd link to a post on my other blog. It's about real estate recipe postcards, as compared to other (stronger) forms of real estate postcard marketing.

The gist of this blog post is simple. A real estate recipe postcard might -- might -- give somebody a reason to keep the postcard. If they like the recipe, that is. But it doesn't give them much of a reason to contact the sender of the postcard.

Think about the logic for a minute here. You are basically saying, "Here's a recipe for a tasty dish. Call me if you have any real estate needs." Say what?

Good luck and good marketing!

~Brandon

Postcard Marketing Tips from Around the Web

Want postcard marketing articles? You got 'em!

I thought it would make a good Friday post if I scoured the Internet and rounded up some of my favorite articles on postcard marketing.

So, I've done just that. Here are some postcard marketing tips, articles and resources from various authors around the Web.

7 Tips for Successful Postcard Marketing
Marketing guru Bob Leduc offers some tips for effective postcard marketing. This is a good one -- full of straightforward, sound advice.

Postcard Marketing: The Small Business Marketing Weapon
In this article, author David Frey gives you four reasons to use postcard marketing to grow your business, and four tips for improving your postcard marketing program.

Postcard Design Articles
A variety of tips and articles related to the design aspects of postcard marketing. How to design your postcard for maximum impact, how to create your own marketing postcards, and more.

Postcard Marketing: Low-Tech Marketing Advice
The Sloan brothers from StartupNation offer advice on the "old-fashioned" but still effective world of postcard marketing.

Six Steps to Successful Postcard Marketing
Martha Retallick, author of the book Postcard Marketing Secrets, offers you a six-step plan for postcard marketing success.

Good luck and good marketing!

~Brandon

Direct Mail Lists - How Accurate is Yours?

If you plan to conduct a direct mail marketing campaign in the near future, direct mail lists should be on the top of your mind. A direct mail list can make or break a mailing, based on how much the list reflects the offer.

But how much do you know about direct mail lists? Should you work with a list broker, or just buy a list from a big data company like InfoUSA? These are the kinds of questions you should ask about direct mail lists, long before you consider the design and message of your mailer.

Here is some information to help you get started:
Direct Mail List Advice

Good luck and good marketing!

~Brandon

Direct Mail Marketing Resources

Should you use direct mail postcards or letters? Where do you get a mailing list? How do you measure your direct mail response rates?

These are just a few of the direct mail marketing questions we've tried to answer with our direct mail resource center. Because let's face it ... when starting a direct mail marketing campaign (especially for the first time), there are questions on top of questions with a side-order questions.

What you'll find in the resource center:

• Product positioning
• Postcards vs. letters
• Direct mail letters
• Parts of a direct mail kit
• Direct mail copywriting tips
• Tips for measuring your ROI
• Links to additional direct mail resources

Go there now