Direct Mail Promotions - Key Benefits

Direct mail is one of the most popular marketing mediums for promotions. Each year, thousands of companies use direct mail promotions to drive web traffic, generate leads, attract new business, sell products and services, and more.

Why do so many marketers use direct mail promotions? Here are a few of the top reasons.

Timeliness
Depending on the complexity of the mailing, a direct mail promotion can be planned, designed and delivered in a week or two. Because of this, direct mail marketers can be timely with their promotions, sending them in conjunction with other marketing promotions or in response to certain market conditions.

Dependability
With any promotion, the key is to ensure maximum delivery of message. With direct mail promotions, you are working with a fairly predictable delivery vehicle -- the U.S. mail.

Versatility
Direct mail promotions come in all shapes and sizes, from simple postcards to multi-dimensional shaped mailers. With the creation of Customized Market Mail, you can even send your direct mail promotion in unusual, eye-catching shapes that are somehow tied to the promotion itself.

Affordability
The versatility of direct mail promotions also translates to affordability. Direct mail is anything but a "one size fits all" type of product. You can adjust the quantity and complexity of a direct mail marketing promotion to fit just about any (realistic) marketing budget.

Visibility
With banner ads, magazine ads, billboard ads and the like, you are hardly guaranteed a look by your intended audience. But with direct mail, you can be nearly certain that people will see your message because they have to pull it from the mailbox. This kind of visibility is a big benefit of direct mail promotions.

Good luck and good marketing!

-Brandon

Direct Mail Marketing for Mortgage Companies

These days, a lot of mortgage companies are turning to direct mail marketing to help generate awareness, attract clients and grow their business.

In fact, based on my own research, I would put mortgage direct mail up there with referrals and Internet leads as one of the top-three business builders for mortgage companies.

For these reasons and more, direct mail marketing for mortgage companies is a hot topic in the direct mail and mortgage industries.

However, as with any other form of marketing, there are good and bad examples of mortgage direct mail. Some mortgage companies thrive with direct mail marketing, while others struggle. The difference is in the execution.

With that in mind, we have dedicated a section of our website to the topic of direct mail marketing for mortgage companies. It's full of useful tips, success stories and more.

Go there now

Good luck and good marketing!

-Brandon

Direct Mail - The Importance of the Mailing List

It is a fact of direct mail marketing that a great mailer to a bad list is a bad mailing. In other words, you should start with your direct mail list and work backward. Your mailing list represents your audience -- the people who will (or won't) keep you in business. So the direct mail list requires careful consideration.

Direct mailing lists usually come from one of two sources. Usually, a company will either build a mailing list in-house from their own customer base, or they will buy a list from a data company.

If you choose the latter route and purchase a direct mail list, you may want to work with a mailing list broker. Mark McClendon, a veteran mailing list broker, has some pointers to help you choose a list broker.

Read Mark's article here

Good luck and good marketing!

~Brandon