Welcome to our direct mail marketing blog, with articles and advice on direct marketing and postcard marketing topics:

Friday, May 18, 2007

Postcard Marketing With Web Assist - New Article

Do you use postcard marketing as part of your overall marketing program? Do you also have a company website? (Of course you do, right?) In that case, do you use your marketing postcards and your website in mutually reinforcing ways?

If I lost you with that last one, we have a new article that's right up your alley! These days, one of the best ways to use postcard marketing is in conjunction with a website landing page. When you use a marketing postcard that directs people to a specific section of your website for a specific (and beneficial reason), you stand to increase your postcard response rates.

If you'd like to learn the right way and the wrong way to go about this, read our new article on Postcard Marketing: How to Incorporate Your Website.

Good luck and good marketing!


-Brandon

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Tuesday, May 15, 2007

Online Postcard Printing - A Process Overview

How do online postcard printing services work? How much of the process actually takes place online? Is it really as easy as they make it seem?

These are some of the questions I've received in the past, pertaining to web-based postcard printing companies. So I thought, "Why not outline the basic process of online postcard printing so everyone can understand it better?"

Ta-dah! I've done just that, and it's posted in a new article in the Postcard Basics section of the website.

Read the Article:
Online Postcard Printing - Process Overview

There's a similar article on the website that addresses the convenience factor of these companies. I hope you find these articles helpful in your quest for postcard marketing knowledge. If you think I've left anything out, be sure to drop me a line.

Good luck and good marketing!


-Brandon

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Monday, May 14, 2007

Postcard Printing - New Article Posted

I'm not sure why, but I've been in the mood to write about postcard printing companies lately. Probably because I've worked for two of them and I feel comfortable with the subject matter.

In any case, I've posted a new article to help you choose the postcard printing company that's right for you. In this particular article, we will discuss a very important criteria you should look for in your chosen postcard service -- and that's the convenience factor.

Convenience is a big deal when it comes to postcard printing / postcard marketing. Printing and mailing postcards is a technical, multi-faceted process. Anything you can do to simplify the process is worth doing. In the article below, I explain some things that can help.

Postcard Printing Companies - The Convenience Factor

Good luck and good marketing!

-Brandon

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Sunday, May 13, 2007

Postate Increase Tomorrow - Direct Mail Pricing Too?

Tomorrow, May 14, the price of a First Class stamp goes up a couple of pennies to 41 cents. View postal pricing.

Will your direct mail service provider increase their pricing? Well, you have to ask for yourself.
As you might expect, many direct mail companies increase their prices to offset postage hikes. But other companies absorb the difference and only raise their prices in a more systematic, annual fashion.

Don't wait for your direct mail provider to inform you about price increases. Be proactive. Call or email and ask them if they are raising prices to account for the increased postage cost. A couple of pennies may not seem like a big deal, but what if you typically conduct mailings of 5,000 pieces or more? The difference can really add up.

Here's some more info on the subject, direct from the source:

Last Chance to Mail at the 39-Cent Price

New Prices Take Effect May 14 - Tips Offered to Save Money

WASHINGTON, D.C. - New postage prices and fees go into effect on Monday, May 14, including an increase in the price of a First-Class Mail stamp to 41 cents. But not all prices are going up.

Starting May 14, the price to mail a two-ounce First-Class Mail letter (wedding invitations sometimes weigh two ounces) will drop from the current 63 cents to 58 cents. Under a new pricing strategy, as mailpieces become heavier, the prices do not increase as much.

The charts below list some of the more common new prices and fees.

Selected Prices Effective May 14
First-Class Letter (1 oz.) 41¢
First-Class Letter (2 oz.) 58¢ (down from 63¢)
Postcard 26¢
Priority Mail (1 lb.) $4.60
Priority Mail Flat-Rate Box $8.95
Express Mail (1/2 lb) $16.25
NEW Express Mail (1 lb) $19.50
Express Mail (2 lb) $21.40
Breast Cancer Research semipostal stamp 55¢

Extra Services and Fees Effective May 14
Certified Mail $2.65
Delivery Confirmation (Priority) 65¢
Delivery Confirmation (First-Class Mail parcels) 75¢
Return Receipt (Original Signature) $2.15
Return Receipt (Electronic) 85¢
Money Orders (up to $500) $1.05

Individual and business mailers can save money beginning May 14 by taking advantage of shaped-based pricing; a new pricing system that recognizes the different costs for handling letters, large envelopes and packages. Mailers will have the opportunity to obtain lower prices if they find ways to configure the mail into shapes that reduce handling costs for the Postal Service. For example, if the contents of a First Class Mail large envelope are folded and placed in a letter-sized envelope, customers can reduce postage by as much as 39 cents per piece. If the contents of a First-Class Mail package are reconfigured to fit into a large envelope, customers can save 33 cents per piece.

Customers also have the opportunity to save money on future mailings by buying Forever Stamps at the new 41-cent First-Class Mail letter price. The value on these stamps will always be the one-ounce letter price and can be used for any future one-ounce letter mailing without extra postage.

The Forever Stamp, other 41-cent stamps, and one- and two-cent stamps are available at post offices nationwide, online at www.usps.com, and available by telephone at 1-800-STAMP-24. The 41-cent stamps will also be available at Automated Postal Centers and ATMs nationwide beginning May 14.

In addition to the new domestic rates, changes will take effect May 14 for customers sending international mail. USPS has simplified its eight main international products into four: Global Express Guaranteed, Express Mail International, Priority Mail International and First-Class Mail International. New packaging will allow mailers to use the same Priority Mail and Express Mail packaging for shipping within the United States and to other countries.

Additional information on the new prices is available at www.usps.com/prices.

Direct Mail Lists - New Article Posted

The mailing list should be one of your top considerations when conducting a direct mail marketing campaign. Without a good direct mail list, you are derailing your campaign before it has even had a chance to succeed.

Deep down, most direct mail marketers realize this. But due to budget or time constraints, the mailing list sometimes gets demoted as a priority. This is a dangerous slope to put yourself on, because a hastily or shoddily constructed mailing list will lower your response rates like nothing else.

But fear not, because we have plenty of information about direct mail lists here on Postcard Smart. In fact, I've just posted a new article that offers three important things to consider before purchasing a direct mailing list.

Read the article:
3 Things To Know Before You Purchase Mailing Lists

Good luck and good marketing!


~Brandon

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Friday, May 11, 2007

Postcard marketing tips - 55 of them!

I've just posted a new article to the Postcard Basics section of the website. It offers 55 -- count 'em, 55 -- tips for postcard marketing success. Why 55? Because I had planned for 99 but ran out of material. And 55 has a nice ring to it, don't you think?

This article covers the entire process of postcard marketing, from the initial idea to the final execution. Planning your postcard marketing strategy, writing your message, designing your postcards, tracking the results ... it's all here.

Read the article:
55 Tips for Postcard Marketing Success

Good luck and good marketing!


~Brandon

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Tuesday, May 08, 2007

Direct Mail Fulfillment Guide

What all is involved in direct mail fulfillment? Do all direct mail companies offer similar types of direct mail fulfillment? Is there a particular fulfillment option I need to ask about up front, when screening direct mail companies?

These are just a few of the questions I've tried to answer in a direct mail fulfillment guide, just posted on the site. {Go there}

What's Included:
  • What is direct mail fulfillment?
  • The various types of fulfillment, to include:
  • Planning and strategy
  • Copywriting support
  • Mailing lists
  • List certification
  • Digital printing
  • Offset printing
  • Variable data printing
  • Folding / finishing
  • Mailing services
  • Check it out
Hope you find this guide useful. On the same subject, you may also want to visit my list of direct mail marketing resources.

Good luck and good marketing!


~Brandon

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