Direct Mail Printing Companies in 2009 - List of Companies
People often write me and ask which direct mail printing companies I recommend, and why. But this is a hard question to answer across the board, because it depends on what kind of services you need.
Generally speaking, direct mail companies offer a wide range of services. But the range of services will vary from one company to the next. For example, some specialize in postcards only while others offer a full range of fulfillment services (letters, flyers, postcards, letter kits, etc.).
If you're looking for postcard printing companies in particular, then you'll find my recommendation at the top and side of every page on this website. If you're looking for a company that offers a complete set of direct mail services, please refer to the list below.
I am not necessarily endorsing the direct mail services on this list. I'm just listing them all in one place for your convenience. I recommend that you choose a handful of the printing companies listed below, and then compare them based on pricing and the types of services they offer.
What's in a name? When it comes to direct mail printing companies, you would be surprised at how much one company differs from another. Many of them refer to themselves as "full-service" printers offering "comprehensive" fulfillment services. But what does this really mean?
If a direct mail company is truly a one-stop shop, then it must provide everything needed to create and manage a mailing campaign. In order to meet this definition, printing companies must offer the following:
In other words, direct mail printing companies that call themselves "full service" must offer everything you need to create and deliver a successful mailing. In reality, however, there are few companies that provide everything on the list above. Some specialize in postcards but do not offer other formats. Some use offset printing designed for larger runs, but lack an affordable option for small orders. Some only handle the printing side of things, but have no design support to speak of. You get the idea.
So your first step is to make a list of everything you need from a direct mail printer. Next, you would compile a list of companies that offer these things (use the one I've provided above to get started). Lastly, you would research the company's pricing, expertise, etc.
If you would like to learn more about direct mail printing companies and the services they offer, visit the main website and use the search tool at the top of the site.
Good luck and good marketing!
-Brandon
Generally speaking, direct mail companies offer a wide range of services. But the range of services will vary from one company to the next. For example, some specialize in postcards only while others offer a full range of fulfillment services (letters, flyers, postcards, letter kits, etc.).
If you're looking for postcard printing companies in particular, then you'll find my recommendation at the top and side of every page on this website. If you're looking for a company that offers a complete set of direct mail services, please refer to the list below.
A List of Direct Mail Printers
I am not necessarily endorsing the direct mail services on this list. I'm just listing them all in one place for your convenience. I recommend that you choose a handful of the printing companies listed below, and then compare them based on pricing and the types of services they offer.
- 48 Hour Print — www.48hourprint.com
- Cactus Mailing Company — www.cactusmailing.com
- Direct Mail Center — www.directmailctr.com
- Express Copy — www.expresscopy.com
- Impact Mailing and Fulfillment — www.impactmailing.com
- KD Mailing — www.kdmailing.com
- Print Mail Pro — www.printmailpro.com
- Prints Made Easy — www.printsmadeeasy.com
- PS Print — www.psprint.com
- Red Clay Media — www.redclaymedia.com
- Ship Shapes — www.shipshapes.net
Printing Companies Vary - Do Your Homework
What's in a name? When it comes to direct mail printing companies, you would be surprised at how much one company differs from another. Many of them refer to themselves as "full-service" printers offering "comprehensive" fulfillment services. But what does this really mean?
If a direct mail company is truly a one-stop shop, then it must provide everything needed to create and manage a mailing campaign. In order to meet this definition, printing companies must offer the following:
- Account managers to help with your order
- Addressing and labeling
- Full-color digital and/or offset printing
- Graphic design support
- Mailing list and data services
- Marketing advice and expertise
- Postal sorting and delivery
- Variable data technology
- Wide range of print products (self-mailers, postcards, letters, business-reply, etc.)
In other words, direct mail printing companies that call themselves "full service" must offer everything you need to create and deliver a successful mailing. In reality, however, there are few companies that provide everything on the list above. Some specialize in postcards but do not offer other formats. Some use offset printing designed for larger runs, but lack an affordable option for small orders. Some only handle the printing side of things, but have no design support to speak of. You get the idea.
So your first step is to make a list of everything you need from a direct mail printer. Next, you would compile a list of companies that offer these things (use the one I've provided above to get started). Lastly, you would research the company's pricing, expertise, etc.
If you would like to learn more about direct mail printing companies and the services they offer, visit the main website and use the search tool at the top of the site.
Good luck and good marketing!
-Brandon
Labels: Direct mail companies
posted by Brandon at
8:30 AM
