Direct Mail Lists - New Article Posted

The mailing list should be one of your top considerations when conducting a direct mail marketing campaign. Without a good direct mail list, you are derailing your campaign before it has even had a chance to succeed.

Deep down, most direct mail marketers realize this. But due to budget or time constraints, the mailing list sometimes gets demoted as a priority. This is a dangerous slope to put yourself on, because a hastily or shoddily constructed mailing list will lower your response rates like nothing else.

But fear not, because we have plenty of information about direct mail lists here on Postcard Smart. In fact, I've just posted a new article that offers three important things to consider before purchasing a direct mailing list.

Read the article:
3 Things To Know Before You Purchase Mailing Lists

Good luck and good marketing!

~Brandon

Direct Mail - The Importance of the Mailing List

It is a fact of direct mail marketing that a great mailer to a bad list is a bad mailing. In other words, you should start with your direct mail list and work backward. Your mailing list represents your audience -- the people who will (or won't) keep you in business. So the direct mail list requires careful consideration.

Direct mailing lists usually come from one of two sources. Usually, a company will either build a mailing list in-house from their own customer base, or they will buy a list from a data company.

If you choose the latter route and purchase a direct mail list, you may want to work with a mailing list broker. Mark McClendon, a veteran mailing list broker, has some pointers to help you choose a list broker.

Read Mark's article here

Good luck and good marketing!

~Brandon

Direct Mail Lists - How Accurate is Yours?

If you plan to conduct a direct mail marketing campaign in the near future, direct mail lists should be on the top of your mind. A direct mail list can make or break a mailing, based on how much the list reflects the offer.

But how much do you know about direct mail lists? Should you work with a list broker, or just buy a list from a big data company like InfoUSA? These are the kinds of questions you should ask about direct mail lists, long before you consider the design and message of your mailer.

Here is some information to help you get started:
Direct Mail List Advice

Good luck and good marketing!

~Brandon

Direct Mail Lists - New Resource Posted

We've just added a new section to the PostcardSmart website. It's all about direct mail lists, and it offers a wealth of advice on mailing lists.

Where do you find a list? How do you build your own mailing list? What are list brokers and how can they help? What about special direct mail lists for things like fundraising?

All these things are answered in the new section about direct mail lists.

Go there now

-Brandon from PostcardSmart.com