Industry Articles >> Financial Services

Mortgage Direct Mail / Financial Services Direct Mail

Mortgage companies and others in the financial industry have much to gain from using direct mail. These companies often have databases and potential incentives that are perfectly suited for direct mail marketing.

Postcard Marketing for Mortgage Professionals
While referrals and networking account for a large portion of mortgage leads, savvy marketers have begun to realize the need for diversification. Mortgage direct mail is one of the tools they've turned to.

Financial Services Lead Generation - Using Postcards
Direct mail postcards can accomplish a lot of things, when used correctly. But are they the right tool for promoting face-to-face meetings in the financial industry? Direct mail copywriter Alan Sharpe has some thoughts.