Encyclopedia >> Types of Marketing

The Different Types of Marketing

What are the different types of marketing and how can they be used to help you increase sales? There are many types of marketing that a company might use, but not all strategies are equally effective for different companies.

For example, a local business owner might make good use of postcard marketing to attract new customers, but a parts manufacturer would probably have better luck with network marketing. Deciding which type of marketing is right for you is a lot easier when you understand the different strategies and how they work. So let's get right to them...

Marketing Defined

Ask 100 different people what the definition of marketing is and you'll get 100 slightly different responses. But all of them will have certain things in common. So let's start with a simple definition that we can all agree on, and then we will look at some other definitions.

Marketing is the act of promoting something in order to make someone else aware of it. That "something" might be a product or service, a company, a political cause, a person — really, anything at all can be marketed. But the end goal is the same. When you are marketing something, you are trying to make others aware of it for some reason.

Article Marketing
Article marketing is the process of writing and publishing articles in order to promote your business. When used as an online marketing technique, it can help you increase traffic to your website and boost your search engine rankings at the same time.

Direct Mail Marketing
Direct mail marketing is the act of mailing letters or postcards to a select audience, with the goal of making sales or generating business leads. This article explains the common uses for this promotional technique.

Email Marketing
Emailing is a popular technique for promoting products and services. It's direct, versatile and affordable. It also has a long history of delivering results, when used properly. In this tutorial, we will examine this popular type of marketing from all angles.

Search Engine Marketing
"What is search engine marketing and how can it be used to help you grow your business? In truth, there are several types of search marketing. We will discuss all of them in this article.