Direct Mail Tutorials — Shaping the Offer

The offer is one of the most important parts of a direct mail marketing postcard or letter. To reach its full potential, a direct mail campaign must have a strong offer. The articles below will you help you shape your direct mail offer for maximum response.

Craft Stronger Offers to Boost Response Rates
If your direct mail program isn’t producing the results you’d like, take a hard look at your offer. Chances are you can improve your response by crafting a stronger, more compelling offer.

The Key to Creating Irresistible Offers
Most people today are value conscious. It's not the price that matters most -- it's the value they get as a result, that makes your widget worthy of the price.

Direct Mail Offers: 8 Ways to Make Them Effective
Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information.

Improve B2B Direct Mail Response With Premiums
Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response and motivate.

Premiums and Freemiums - Who's Doing What?
Just like in the fashion industry, premiums have their hot sellers and their has-beens. The industry is sensitive to changes in technology that render some premiums obsolete, and to political events that affect the business climate.

Increase Your Direct Mail Response Rates with Freebies
Giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate. Here's what I mean.

Direct Mail and the Golden Glimpse: Getting Your Offer Noticed
Direct mail gets a guaranteed touch by recipients. It is the golden glimpse when your recipients give you a moment of their time. Here's how to capitalize on it.