Postcard Marketing - A Modern Approach

You can download your copy of this book today, and you can start using the techniques immediately. Download the postcard marketing guide, and find out why it's one of the best-selling direct mail books on the market today!

Postcard Marketing Advice from an Insider

This book was several years in the making. Part of that time, the author spent working in the postcard marketing industry — as a copywriter, then a marketing manager, then a project manager. The other part of that time, the author has been perfecting his own postcard marketing system.

And now he would like to share everything he has learned with you, in this 100+ page ebook that you can download today.

A Modern Take on Direct Mail Postcards

As with any form of marketing, direct mail postcards need to be optimized in every possible way. In order to get the best return on your investment, you must seek constant improvement in your postcard marketing campaigns. That's what this book is intended to do — help you modernize your approach to postcard marketing.

For example, many of the strategies outlined in this book will incorporate your website for even stronger results. You won't find that kind of information in some of the more outdated guides to postcard marketing.

Save Time, Energy & Money

Postcard marketing is purely a numbers game. You will send a certain number of postcards to a select audience, and a certain number will respond. If those responses justify your expenditure, your postcard marketing campaign was a success. But if you spend more on the campaign than what you yield from the response, your campaign was a failure.

The entire purpose of this book is to help you improve your response rates on postcard marketing campaign, and thereby improve your return on investment as well. Along the way, this book will also save you a lot of time and headache! That's because you'll learn the dos and don'ts of postcard marketing from a seasoned veteran of the medium.

Contents: What You'll Find Inside:

• Part 1: Postcard Marketing Overview
• Modern Challenges to Postcard Marketing
• Pyramid of Postcard Success
• Part 2: Achieving Postcard Success
• Three-Part Harmony
• The Mailing List
• The Design
• The Headline
• The Message
• The Offer
• The Call to Action
• The Follow Up
• Postcard Value Layers
• Tracking & Testing
• Part 3: Incorporating Your Website
• How Your Website Relates
• Integrating Your Marketing Efforts
• Using Postcards to Drive Web Traffic
• Lesson Summary / Best Practices
• Part 4: Postcard Vendors
• Choosing a Postcard Vendor
• Part 5: Process Summary
• Postcard Marketing: 9 Steps to Success
• Part 6: Postcard Marketing Checklist
• Print-and-Save Postcard Checklist
• Part 7: Postcard Marketing Q&A

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