Real Estate Postcard Articles

Update, July 2011: We are currently updating this page to make it more useful. New content will be posted by July 28, 2011.

Agents and brokers have been using real estate postcards for decades. But times have changed, and so has your audience. Modern times call for modern strategies. You'll find them below (and also in my book real estate marketing with postcard).

Postcard Marketing Tips for Real Estate Agents
This article will show you how to use postcards to outperform the competition and increase your ROI. Now that I've made a huge promise to you, let me deliver the goods.

Real Estate Recipe Postcards: Do They Work?
Are recipe postcards a "delicious dish" for real estate postcard success, or are they a waste of time and money? Only the individual marketer can answer this question. But here's my take on the subject.

Real Estate Postcard Marketing - 6 Ingredients for Success
A small percentage of real estate agents have discovered the "secret ingredients" of postcard marketing. As a result, they enjoy huge success each time they conduct a mailing. Let's uncover some secrets, shall we?

75 Ways to Improve Your Postcard Response Rates
A real estate postcard campaign can be affordable, manageable and effective, all at once! Here are 75 ways to make your postcard campaigns even more successful.

Real Estate Postcards + Website = Leads
After being exposed to thousands of real estate postcards daily for months on end, I've learned one thing above all else. Most real estate agents are not combining their postcards and websites as effectively as they could.

Real Estate Postcard Marketing: 3 Fundamental Flaws to Avoid
Some real estate agents encounter only one of these postcard marketing flaws, while others struggle with all three. To avoid these flaws altogether — and to create the kind of real estate postcards that generate a strong response — we have to examine each of them in turn.

What Real Estate Postcard Companies Won't Tell You (But Should)
It's not that the postcard marketing companies are being deceitful. It's just not in their best interest to share certain facts of postcard marketing with their real estate customers. So I would like to fill that educational void.

Real Estate Farming Postcards - The Pyramid of Postcard Success
Why do some real estate agents achieve great success with postcard marketing, while others simply fail? The secret lies within The Pyramid of Postcard Success!

Ordering Real Estate Marketing Postcards - Be Careful
Real estate agents have used postcards as a marketing tool for decades. But if you don't how to use real estate marketing postcards, you could end up spending a lot of money with disappointing results. Here's why.

Real Estate Postcard Marketing - How Your Website Relates
To get the most from your real estate postcard marketing, you should integrate your postcards with your website. Here's how to go about it.

Real Estate Marketing: How To Measure Your Direct Mail Success
You can take something that has worked for another real estate marketer, apply it to your own audience, and have it flop. Or it could be a huge success. The only way to know for sure is to try it and test it.

Six Ways to Improve Your Real Estate Postcards
As an agent or broker, you probably already know the benefits of using postcards to market yourself. What you may not know is that you can often improve your postcard marketing results just by making minor adjustments to your approach.

Real Estate Postcard Q&A: First Class vs. Bulk Mail
This question comes from a survey sent to more than 3,000 real estate agents. I compiled a list of most-frequently-asked questions, and this was one of them.

Real Estate Direct Mail: Writing Killer Postcards to Attract Sellers
Imagine how stress-free and easy it is to earn a huge income when real, genuine motivated sellers call you and you can pick the best deals out of your calls.

Real Estate Postcard Ideas - The Information Epicenter
The desire for valuable information is a powerful motivator that real estate agents can use to their advantage. Here's how to use information to improve your real estate postcard program.

When Should I Mail My Postcards?
I recommend mailing as often as you need to, based on your business needs, your budget, your market and other unique factors.

Real Estate Postcard Marketing - Does it Work?
Once in a while, a real estate agent will ask me some variation of the question: "Do real estate postcards still work?" Because they use the word "still," I assume think that real estate postcard marketing was more effective in the past than it is today. My usual response is a bit cryptic at first, but it makes sense eventually.