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Industry Articles >> Real Estate >> When Should I Mail?
Real Estate Postcards: When Should I Mail?
by Brandon Cornett
About This Article
This question comes from a real estate postcard questionnaire I sent to over 3,000 real estate agents and brokers.
I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.
Question:
What are some unique times to mail postcards (aside from holidays)?
Answer:
Actually, holidays are peak mailing times, so it's harder to get your message read. I recommend mailing as often as you need to, based on your business needs, your budget, your market and other unique factors.
Event Marketing Postcards
Sometimes the event dictates when to mail. Just listed, just sold, and open house postcards are all time-sensitive. In the case of a listed or sold postcard, time is of the essence. The sooner you can send your postcards, the better. In the case of an open house, you'll want to mail your postcards early enough to promote the event but not so early that people forget about it. You also need to allow 7 - 15 days for Standard Mail delivery, or 3 - 5 for First Class delivery.
General Marketing Postcards
As for general marketing postcards (lead generation), my philosophy and advice is to "have something to say before you say it." If you have a big idea, big event or big offer, then it's probably the perfect time to send a postcard—regardless of what time of year it is. Your response rates will be better if you "load" your postcard with value and polish it to perfection.
On the other hand, if you're not quite there yet and don't have much to strengthen your postcard, it's best to wait until you're ready.
Related Article: Real Estate Postcard Marketing Success
About the Author
Brandon Cornett is the author of "Real Estate Postcard Marketing," an insider's guide to real estate postcard marketing.
