Postcard Tutorials >> Testing the Response

Tutorials — Testing Your Direct Mail Response

Testing is an important element of direct mail marketing. Without an effective testing and tracking program in place, you'll have no way to measure your direct mail response rates. These articles will help you understand the basic principles of testing direct mail.

Measuring the Return on Your Direct Mail Investment
In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. That's view of direct mailing success. Permit me to offer a different perspective.

Test Your B2B Direct Mail Offers To Boost Response Rates
The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate.

Is Your Advertising Working? How to Evaluate Your Ad Program
This article explores some of the things that advertising can do, and how to determine whether or not your advertising is accomplishing its mission.

How to Measure Your Direct Mail Campaign's Success
The best way to guarantee the success of your direct mail campaign is to measure the resulting increases in sales and profits.

When to Test Direct Mail Pieces
Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be removed simply by testing.